Well Played BMW Well Played (& It’s not just you, Facebook ignores big brands too)

BMW CONTEST MEMEOften we see examples in the media of companies and brands doing social media badly.

Social Media FAIL as it is known when they screw up, Social Media Meltdown when they screw up badly and then try and fight their way out of a bad situation only to make things far far worse!

Every now and then though, a big brand gets it really right! Oreo’s Superbowl “Dunk in the dark” tweet was one awesome example of a brand “Winning” big time in real time!

Integrating Facebook with Other Marketing Avenues

If you read their Best Practice Guide for Business, here is what Facebook has to say:

“Facebook allows marketers to stay connected with people throughout the day whether they are on their computers or mobile devices, at home or at work. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.”